Meet owner & Creative director:

Hi. My name is Bibi Siti Nurba, and I am the  Owner and Creative Director of BIEBON. 

A few years ago, I started journey with BIEBON-  a passion for fragrance, believing scent is more than just an accessory. It’s a powerful tool for self-expression, a way to tell your story and connect with the world.

Fragrance is an extension of personal style, allowing us to convey our mood, elevate our vibe, and express our true selves. It’s a powerful tool for communication and storytelling, and I’m thrilled to have the chance to share stories through BIEBON.

We have so much in store! I’m excited to introduce you to our new fragrances and innovative product formats. And for our long-time fans, I assure you that the thoughtful and intentional spirit of BIEBON remains at the heart of everything we do.

Thank you for joining me on this exciting journey. Your love and support mean the world to me, and I can’t wait to share more.”

Love, 
Bie

Why we use the word “COMFORT”

“BIEBON has always been a pioneer in the fragrance industry, prioritizing innovation, sustainability, and transparency in our formulations. This core philosophy will remain unchanged.

How we communicate our brand identity? The term “comfort”  I want to emphasize the thoughtfully chosen ingredients and the reasons behind their selection. This empowers our customers to make informed decisions based on their individual preferences.

To me, this approach aligns with a modern and intentional approach to fragrance. Perhaps this is the best way to describe BIEBON today.”

Our Commitment to Ingredients and Sustainability

At BIEBON, we believe in a balanced approach to fragrance formulation, utilizing both natural and synthetic ingredients.

We appreciate the unique character botanicals bring to our scents, but we recognize that “natural” doesn’t always equate to “safer.” In some instances, synthetic ingredients can be less allergenic than certain natural alternatives.

Furthermore, the harvesting of natural ingredients for fine fragrances can be resource-intensive, often requiring vast quantities of botanicals for a small amount of material. This can contribute to overharvesting and endangerment of natural resources.

To address these concerns, we partner with leading fragrance suppliers to ensure the sustainable sourcing of natural materials and minimize our environmental impact.

Considering these factors, we may choose to use nature-identical synthetics when they offer a more sustainable or thoughtful option. This approach also expands the creative possibilities for our perfumers, allowing them to develop truly exceptional fragrances.”

Packaging Considerations

Sustainability has been a cornerstone of our philosophy at BIEBON. 

Packaging is an essential aspect of our brand, but we recognize its environmental impact. We’re committed to making conscious choices throughout the packaging process, minimizing our footprint while ensuring practicality and aesthetic appeal.

In our updated packaging option, we’ve offered “NO BOX” to reduce the environmental impact on the planet. 

As we learn more, we will do more, but for today we are happy with our accomplishments so far.